Bounce rate is a digital marketing term that confuses people. A lot of people are falsely thinking that a bounce rate is the percentage of people who went inside the blog or website and went straight out of the website.
That’s not correct. Bounce rate actually means the percentage of people who came inside the website and did not continue to any additional page, rather than the landing page.
It is possible that a website visitor will be considered as “bounce” even if the user stayed more than 20 minutes?
Yes. It is possible that a user would stay long on your website, let’s say 20-30 minutes and still be considered as a bounce rate visit. As long as that user would not pass on to any additional page rather than the first page he landed on your site (the landing page)- it will be considered as a bouncing visitor.
It can be – because maybe the user found a great post on your blog, but he did not feel he wants to read more posts on your blog. That’s a bad sign for google. Google pays a lot of “weight” to a website’s bounce rate. To read my Best SEO advice on 2020
Lowering your Bounce Rate should be in your top priority
Google and other search engines pay a lot of attention to websites bounce rates. A lot of content based websites have a bounce rate of 60-75%. It makes sense. Think about it – your friend gets inside a content blog or website. He or She reads a great article. They share it with you. You get in on whattsapp or facebook, you get inside. You read and then you leave the website.My best SEO advice for 2020
If You did not read any additional content on the website you are considered as bounce. A good website would make sure that you will click into another article or post. You, as a site owner should make sure that you do your best that visitors on your site will read as much content as possible.
How can you lower your blog’s bounce rate?
You are more than welcome to put on your website plugins that offer your visitors more content that will interest them. There are a lot of plugins like that – YAARP, and many more.
What does bounce rate have to do with making money on your blog?
The bounce rate should be low. The lower it is, the more time visitors are in your website. The more time they spend on your website, the more chance they click on your ads, click on affiliate marketing links and etc.
In addition, The lower the bouncing rate, the more time people will be on your website. Then, Google and additional search engines will “think” that your website is good. If people spend a lot of time on it – it must be good and vice versa. If people leave your site fast, and you have a high bounce rate.. well.. it means that people were not interested in your content, and they did not want to read more then what the search engine showed them as a landing page for the query they looked for. This will result in loosing ranking. Google would not want to rank high websites that have low user experience. Make sure your visitors are engaged and spending as much time on your site as possible. Best SEO tools I recommend for better site rankings on google
What is a “bad” bounce rate?
It depends on the type of site you own. If you have a content based website or a blog, it’s normal to have 60-75% bounce rate. Of course it’s better to have a lower (the lowest you can) bounce rate, but that’s the average. If you have an online store or a shopping website, more than 40% bounce rate is pretty poor. You should want to be in the 10-30% bounce rate. If your site in only a website to show who you are and your offline business, then you should not worry at all from your bounce rate. It’s fine if you have until 80% of bounce.